Paid & offline media
PR and guest posting services that earn real coverage
We turn your news, expertise and stories into press releases, articles and guest posts placed in news, regional and industry publications — in English and Telugu where it fits — so the right audiences read about you and your website earns links worth having.
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Who benefits
- Businesses with news worth sharing — a launch, expansion, new branch, partnership, milestone or community initiative.
- Founders and specialists who want to be known for their expertise through bylined articles and expert comment.
- Brands whose website needs stronger authority in search, earned through genuine coverage rather than bought links.
- Regional businesses that want visibility in Telugu and English media in Andhra Pradesh and beyond.
- Companies entering new markets or industries that need credible third-party mentions.
Sivogi team + specialist partners
01 The challenge
Many businesses have real news and real expertise, but nobody outside their customers hears about it. Others are sold "guest post packages" of paid links on unrelated sites, which can harm search visibility rather than help it. Earning coverage in publications your audience actually reads takes a clear story, careful pitching and honest handling of anything paid.
02 What's included
PR, Articles & Guest Posts: what you get
- 01
Story and angle development
We find the newsworthy angle in your launch, data, expertise or community work, and shape it into stories editors and readers will care about.
- 02
Press releases and PR articles
Clear, factual press releases and PR articles written for news, regional and trade publications, with English and Telugu versions where relevant.
- 03
Founder and expert articles
Bylined thought-leadership pieces and expert commentary drafted with you, so the ideas and opinions are genuinely yours.
- 04
Guest posts on relevant websites
Useful articles pitched to websites your customers actually read, chosen for relevance and real audiences rather than domain metrics.
- 05
Digital PR campaigns and outreach
Campaigns built around data, local stories or expert insight, pitched to journalists and editors to earn coverage and natural links.
- 06
Coverage tracking and reporting
A record of every pitch, placement and link, with notes on which pieces were editorial and which were sponsored, plus referral traffic where measurable.
How this is delivered: Strategy, writing, editing, Telugu and English versions, outreach and reporting are handled in-house. Placement decisions rest with each publication's editors, so editorial coverage cannot be guaranteed. Where a publication charges for sponsored content or a newswire charges for distribution, that fee is passed on transparently, shown separately from our fees, and the piece is labelled as sponsored by the publisher, with links marked rel="sponsored" or nofollow as required.
03 How it works
A clear process, from first call to results
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Discover
We learn your business, audiences, news and expertise, and review where you are mentioned today and which publications matter in your sector.
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Plan
You get a list of story angles, target publications and outreach timing, with any sponsored options and their publisher fees shown separately.
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Write and pitch
We draft releases, articles and pitches for your approval, then contact editors, journalists and site owners on your behalf.
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Track and refine
We log placements and links, check how they are labelled, monitor referral traffic and brand searches, and refine angles for the next round.
04 In depth
What good PR looks like today
Public relations used to mean sending a press release to a list and hoping. Today, the coverage that matters is a mix of news stories, expert articles, guest posts and mentions on websites your customers already trust. Done well, it builds awareness, gives prospects a reason to believe you, and earns the kind of links search engines value. Done badly, it produces a pile of paid links on sites nobody reads, which can harm your search visibility.
Our approach is simple: find stories with genuine interest, write them well, pitch them to publications that fit, and be open about anything that is paid.
Earned, sponsored and owned
It helps to be clear about the three kinds of placement:
- Earned coverage is published because an editor found it useful or newsworthy. It cannot be bought or guaranteed, and it carries the most credibility.
- Sponsored content is published in exchange for a fee. It can be useful for reaching a specific readership, but it must be labelled as sponsored, and links in it should carry rel=“sponsored” or nofollow.
- Owned content lives on your own website and channels. Every piece of PR should point somewhere useful there, which is why our content marketing and PR work are planned together.
We tell you in advance which type each placement is likely to be, and we report it the same way afterwards.
Links, done within the rules
Google’s spam policies treat buying or selling links that pass ranking credit, private blog networks, excessive link exchanges and automated link building as link schemes. We avoid all of them. Instead, we aim for links that a site would give anyway: a news report citing your data, an industry site publishing your expert article, a local outlet covering your launch.
We do not chase third-party “authority” scores. A link from a relevant regional or trade publication with real readers is worth more than a high-scoring site that has nothing to do with your business. If your website has technical problems that stop it benefiting from coverage, our SEO services can fix those first.
Stories worth pitching
Most businesses have more newsworthy material than they think. Common angles include launches and expansions, new branches in a town or state, partnerships, community initiatives, original data from your own operations, expert opinion on changes in your industry, and practical advice from founders and specialists. For businesses in Andhra Pradesh, we often prepare English and Telugu versions so the same story can reach national, regional and local readers.
How to judge PR results
PR does not fit neatly into a cost-per-lead figure, so we agree on measures up front: the number and relevance of placements, how each was labelled, referral visits from coverage, growth in branded searches, and the links earned from editorial pieces. Over time, these show whether your story is reaching the people you want to reach.
If you are not sure where you stand, a free audit is a good starting point. We review your current coverage, backlinks and content, and suggest where PR could help.
Pricing: Scope depends on how much news you have, how many pieces you need and whether any publisher or distribution fees apply. We quote our fees separately from any third-party costs.
Can you guarantee coverage or a set number of backlinks?
No. Editors decide what they publish, and an honest agency cannot promise a number of articles or links. We can commit to strong stories, careful targeting and persistent, professional outreach. Paid placements can be booked with certainty, but they are labelled as sponsored and their links do not pass ranking credit, so we treat them as visibility, not link building.
Do you buy backlinks or use private blog networks?
No. Buying links that pass ranking credit, using private blog networks and running large-scale link exchanges break Google's spam policies and can lead to lost visibility. We earn links through useful content, real news and outreach to relevant sites. Any paid placement is disclosed and marked rel="sponsored" or nofollow as Google requires.
How do you choose which websites to target for guest posts?
We look at whether the site covers your industry or region, whether it has real readers who could become customers, the quality of its editorial standards and whether it labels sponsored content honestly. We do not choose sites by domain authority scores alone, because a relevant site with a genuine audience is worth more than a high score on an unrelated one.
Can you place stories in Telugu media?
Yes, where it suits your audience. We prepare Telugu versions of releases and articles and pitch them to Telugu news, regional and community publications alongside English ones. Regional coverage is often valuable for businesses serving Andhra Pradesh, and we confirm which outlets are realistic for your story before outreach begins.
How does digital PR help SEO?
Coverage on relevant, trusted sites can bring referral visitors, increase searches for your brand and earn natural links that help search engines judge your site's credibility. It works best alongside a technically sound site with useful pages to link to. We report what was published and what changed, without claiming credit for movements the data cannot support.
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Let's talk about what your business needs next
Tell us where you are and where you want to be. We'll recommend a practical plan — even if that means starting small.
New clients get ₹5,000 in free ad credit — see terms